Read/Write has a great article about Penguin’s recent foray into making books relevant to the digital native audience:
‘…Penguin is carrying out an experiment that takes six books from six different authors and distributes them through new media channels over six weeks. Called We Tell Stories, some people say the campaign is pure evil and others are hailing it as a sign of the future.’
The whole article and comments are worth a read.
I find myself agreeing with Marshall’s conclusion:
‘Most publishers would probably do well focusing for now on making their transition to a largely digital world truly good enough, if not great, and focus on making money afterwords. That might sound crazy, but it’s not as crazy as reading a novel on Twitter a week after it was published.’
